Cover· 01
Product Thinking
Your app has 30 seconds. Most waste 28 of them.
Most apps spend their first 30 seconds asking for permissions and collecting data. None of it is for the user.
2 min read →
Notebook
Thinking.
Notes from a designer who can't stop asking why.
Posts
Cover· 02
Observation
Coming SoonWhat street food taught me about service design
The best UX I've experienced wasn't in an app. It was a dosa stall in Bangalore.
3 min read
Cover· 03
Craft
Coming SoonThe brief said make it pop. Here's what I actually did.
Every designer has heard it. Here's how to turn a vague brief into a sharp outcome.
5 min read
Field Notes
Quick observations. Things I notice.
—The best interfaces feel like they were designed for one person. That's the point.
—A brand that tries to speak to everyone ends up speaking to no one.
—Design debt is just deferred decisions. Someone always pays it eventually.