Index of work · 3 projects

Go on, take a look.

Strategy. Craft. And the thinking that connects them.

Industry Impact

Asaya Skincare

Head of Design · Jul 2023 – Aug 2024

[ Craft & Execution ]

→Led and mentored a team of 3 designers
→Owned creative execution across all touchpoints within an established brand system
→10+ SKUs launched across India
→Live on Amazon · Nykaa · Flipkart · Tira · Tata Cliq · Myntra · BigBasket
→Packaging · Marketplace · Social · Campaigns all touchpoints delivered end-to-end

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Big Bang Social (BBS)

Sr. Graphic Design Specialist · Sept 2024 – Feb 2026

[ Craft & Execution ][ Strategic Thinking ]

→28% peak CTR on performance creatives
→15% CTR lift from a single strategic decision
→67% faster delivery from 3 days to 1 day
→Contributed to Top-10 app ranking
→30+ Instagram carousels in one month
→Led 'Born to Create' campaign visual identity

Read the case study →

Featured Work

Strategic Thinking

TripSplit

UX / UI Case Study

Role

Product Designer

Year

2024 · 1–2 months

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Strategic Thinking

Dishcision

UX / UI Case Study

Role

Product Designer

Year

2025 · 1–2 months

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Craft & Execution

Zoraya

Brand Systems · Featured

Role

Lead Brand Designer

Year

2024 · 2–3 months

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