Asaya Skincare.
Built for skin that's always been enough.
Project
Asaya Skincare
Type
Brand Production & Design Leadership
Role
Head of Design
Duration
Jul 2023 – Aug 2024
Featured Asaya Visuals
Impact at a glance
3
Designers led and mentored
10+
SKUs launched across India
7
Major marketplaces
1K+
Organic social followers within months
360°
Brand touchpoints owned end-to-end
The Brief
India's first melanin-first skincare brand. Brand identity established. Everything else packaging adaptation, e-commerce, campaigns, merchandise, catalogues, print needed to be built, executed, and delivered to market.
Key Decisions
Card 01
Melanin-first on FOP
Melanin-first always on the front of pack. Non-negotiable. Everything else could flex this positioning never moved.
Card 02
Colour accuracy under pressure
Worked directly with vendors on Pantone specifications across all SKUs. 6 hand cream variants, each with their own colour story, all needing to match on press.
Card 03
Brand system at scale
Same brand, 7 different platform templates, 10+ products, print + digital + packaging. Consistency was the hardest design problem.
Visual Gallery
01 — A universe within. Eternal you. · Brand Campaign
02 — Amazon listing images — infographic series · E-commerce
03 — Tote bag — Under One Sun merchandise · Merchandise
04 — Discount banner — retinol serum 50% off · E-commerce
05 — Serum bottle closeup — white background · E-commerce
06 — Ingredient education creative · Social
07 — Independence Day social creative · Social
In Closing
"Brand execution at scale is not just making things look good. It is managing color accuracy under print constraints, maintaining consistency across 7 different platform templates, and keeping the brand philosophy visible in every single touchpoint from a 30ml serum bottle to a tote bag."